Social media is no longer just a marketing tool—it’s a trust-building platform. For electrical companies, posting project photos, educational tips, and safety messages can attract new clients, build brand authority, and showcase expertise. But the way you present your work online matters just as much as the work itself. Poorly framed posts or risky content can hurt your reputation more than help it.
That’s why understanding the do’s and don’ts of sharing electrical projects on social platforms is essential. And with Sentrategy, the first AI of its kind to analyze competitor sentiment in real-time, you can take your social media strategy further. Our platform reveals how audiences react to your competitors’ posts—what they praise, what they criticize, and how you can stand out.
Here’s your comprehensive guide to making your electrical business shine on social media—without sparking the wrong kind of attention.
DO: Share Before-and-After Project Photos
Visual transformation is compelling—especially in trades like electrical work, where neatness, safety, and skill are essential. Share before-and-after images that show the evolution of a job: old panels replaced with clean installations, or outdated wiring upgraded to code-compliant systems.
Pro Tip: Use high-quality, well-lit images and include a brief caption that explains the scope of the job. Don’t just show off the outcome—show the problem you solved.
With Sentrategy, you can track which types of posts (e.g., panel upgrades vs. lighting installs) are getting the most engagement for your competitors and use that insight to inform your content strategy.
DON’T: Post Unsafe or Non-Compliant Work
Even if you’re showing a “what not to do” example, be careful about showcasing dangerous installations or unfinished work without a clear explanation. Social media audiences may not read the caption fully and may assume the work is yours. Worse, if you post something that violates safety codes—even for educational purposes—it can damage your credibility or even attract regulatory scrutiny.
Instead, clearly label poor workmanship as a cautionary example and follow it with how you corrected it.
DO: Educate Your Audience
One of the best ways to build trust is to teach. Short videos or reels that explain simple electrical concepts, safety tips, or energy-saving hacks tend to get high engagement. Think of topics like:
- How to reset a tripped breaker
- Signs your home may need rewiring
- LED lighting vs. incandescent: what’s the difference?
Educational posts position your business as helpful and knowledgeable—qualities potential clients look for when hiring a contractor.
Sentrategy’s AI can also reveal what types of questions customers are asking in competitor comments or reviews. Use that data to generate content ideas that directly address common confusion or concerns.
DON’T: Use Too Much Technical Jargon
While it’s tempting to show off your expertise, remember that your audience isn’t made up of electricians. Avoid overly complex terms unless you’re explaining them. You’re not writing for an inspection report—you’re writing for homeowners, property managers, or business owners who need to understand what you’re offering.
Simple language, paired with visuals, performs best.
DO: Highlight Customer Testimonials and Project Stories
Real stories resonate. Share client testimonials alongside images from the project, or create short clips where you walk viewers through a challenge and how your team solved it.
Sentrategy identifies which competitor posts generate the most positive sentiment—especially those that involve storytelling or client experiences. Use that knowledge to guide your tone and structure.
DON’T: Ignore Negative Feedback
If someone comments with criticism or a question, don’t delete it—engage with it professionally. This shows integrity and transparency. Respond quickly, offer clarification, and, when appropriate, move the conversation offline. Potential clients often judge your company based not only on the work you do, but how you handle pressure or criticism.
DO: Showcase Your Team and Culture
People want to hire professionals they trust. Posting behind-the-scenes clips of your electricians working safely, attending trainings, or giving back to the community humanizes your brand.
Use Sentrategy to analyze competitor sentiment on similar posts—do their team stories resonate? Are there gaps you can fill with a more personal, relatable touch?
How we can help
At Sentrategy, we help electrical companies like yours craft smarter social media strategies by analyzing your competitors’ content—and the sentiment behind it. Our AI monitors how audiences respond to similar posts, revealing what drives trust, what turns people off, and where opportunities for differentiation lie. Whether you’re looking to grow your following, boost bookings, or become the go-to name in your area, Sentrategy ensures your content isn’t just seen—it makes an impact. Illuminate your feed with strategy. Let us help.