Why Behind-the-Scenes Content Builds Trust and Visibility
In the electrical industry, trust is everything. Whether you’re working on residential upgrades, commercial wiring, or high-voltage industrial systems, clients want to feel confident that they’re hiring professionals who know their craft and care about the job.
But how do you show that before someone hires you?
That’s where behind-the-scenes content becomes invaluable.
Behind-the-scenes content brings your work and your people to life. It builds credibility, educates potential clients, and—most importantly—differentiates you from competitors who only post generic “before and after” photos.
And with Sentrategy, the first AI tool that analyzes competitor sentiment to reveal their weaknesses and your opportunities, you can create content that showcases your strengths in exactly the ways your market is craving.
Here’s how to do it.
Use Sentiment Analysis to Guide What You Show
Before diving into content creation, you need to understand what matters most to your potential clients. That’s where Sentrategy gives you a massive advantage.
By scanning thousands of reviews of competing electrical companies, Sentrategy reveals:
- What customers praise (e.g., punctuality, cleanliness, communication)
- What they complain about (e.g., leaving a mess, poor follow-up, unclear explanations)
- What emotional keywords are tied to trust (e.g., “felt safe,” “they explained everything,” “no surprises”)
This lets you target your behind-the-scenes content to spotlight the very things your competitors are failing to do.
If reviews constantly mention poor communication, you can post BTS content of your team using tablets or software to keep clients updated in real-time.
If competitors are getting knocked for sloppy work, highlight your team’s prep process, cable management, and safety protocols.
7 Behind-the-Scenes Content Ideas for Electricians
1. Morning Team Briefings and Job Prepping
Show your crew gearing up for the day—loading trucks, reviewing job site plans, doing safety checks. This shows professionalism, preparation, and dedication to doing things right.
Caption idea:
“Every great job starts with a solid plan. Here’s a look at how we prep before hitting the field.”
2. Walkthroughs of Neat Wiring and Conduit Work
Clients rarely see what’s behind the walls—but they love seeing clean, well-organized electrical work. Share videos or photos of in-progress wiring before it’s covered up.
Use Sentrategy to identify if messy work is a common complaint and position your crew as the opposite.
3. Explaining Tools and Tech
Demystify the trade by showing how tools like thermal imagers, circuit tracers, or smart panel tech work. Educational content not only positions you as an expert—it makes you approachable.
4. Mini-Stories About Your Crew
Introduce team members and their specialties. Share why they got into the trade, what they love about electrical work, or what certifications they’ve earned.
This helps humanize your business and builds rapport long before the first job.
5. Time-Lapse Installations
Capture your team installing a panel, lighting system, or EV charger from start to finish. Speeding up the footage keeps viewers engaged and shows how much work goes into a clean result.
Caption idea:
“From panel to perfection—here’s how we made this EV charging install look easy.”
6. “Day in the Life” Reels or Stories
Follow one technician through a day—from coffee to final inspection. Showcase the variety of tasks, problem-solving moments, and customer interactions.
This reinforces reliability and relatability while showing the complexity of the job.
7. Client Walkthroughs and Project Handoffs
If you can get permission, record or photograph a client walkthrough where you explain the work and answer questions. This highlights your communication skills and professionalism—two of the most mentioned pain points in competitor reviews, according to Sentrategy insights.
Show What Others Don’t
Most electrical companies focus only on the outcome. With Sentrategy, you can go deeper—showing the process, the people, and the precision behind the work.
This type of content doesn’t just entertain—it builds trust, authority, and SEO visibility. Google also favors content that is unique, original, and valuable to users. Behind-the-scenes posts check every box.
How We Can Help
At Sentrategy, we turn competitor sentiment into strategic content ideas that convert. By analyzing real customer reviews in your market, we uncover:
- What clients really care about
- What your competitors are failing to deliver
- What aspects of your service should be spotlighted
- What emotional language to use to earn trust
With this insight, you’re not just showing your electrical work—you’re showing it in a way that speaks directly to your audience’s frustrations, desires, and expectations.
Want smarter content ideas tailored to your electrical business?
Visit Sentrategy and see how AI can power your content, your marketing, and your growth.