If you run a construction company, showing up in local search results is one of the most important things you can do to attract new clients. Whether you’re a general contractor, remodeler, or specialty builder, Google My Business (GMB) is a powerful tool for increasing your visibility, establishing credibility, and winning jobs in your service area.
But optimizing your Google My Business listing is about more than just filling in the blanks. It’s about strategically positioning your business to outshine competitors and respond to the needs of your market. That’s where Sentrategy, the first-of-its-kind AI that monitors competitor sentiment, gives you the upper hand—by showing you what your competition is doing wrong, and where you can do better.
Why Google My Business Matters for Construction Companies
When potential clients search for phrases like “kitchen remodeler near me” or “best general contractor in [city],” Google typically shows a local pack—a group of three businesses listed alongside a map. These listings are pulled from Google My Business.
If your company isn’t in the top three, you’re losing valuable leads to competitors who are. By optimizing your listing, you boost your chances of ranking higher in the local pack—and increasing calls, visits, and conversions.
Step 1: Claim and Verify Your Listing
If you haven’t already, search your business name on Google. If a GMB profile already exists, claim it. If not, create one from scratch. You’ll need to verify your business by mail or phone, depending on your location and industry.
Tip: Use the exact business name that appears on your website and marketing materials for consistency.
Step 2: Fill Out Every Section Completely
Google gives priority to listings that are complete and active. Be sure to include:
- Business Name (no extra keywords)
- Address (or service area if you travel to job sites)
- Phone Number
- Website URL
- Business Categories (Primary: Construction Company; Secondary: Home Builder, Remodeler, etc.)
- Business Hours
- Services Offered
- Business Description (clear, keyword-rich, and client-focused)
Your description should not just say what you do—it should highlight what makes you better than your competitors.
Step 3: Add High-Quality Photos
Photos help potential clients visualize your quality of work. Include:
- Before-and-after project photos
- Team headshots
- Office or job site pictures
- Trucks with company branding
Google favors listings that regularly upload images, so keep this updated monthly.
Step 4: Collect and Respond to Reviews
Reviews are one of the most powerful ranking signals for local SEO—and they also influence conversion.
Encourage happy clients to leave a review after project completion. Make it easy by sending them a direct link to your GMB review form. Be sure to respond to every review, good or bad, with professionalism and gratitude.
Sentrategy helps here too. It analyzes the sentiment behind reviews—both yours and your competitors’—to identify:
- What customers love most (your strength)
- What clients consistently complain about (your competitors’ weaknesses)
- What values and experiences you should emphasize in your profile
Step 5: Use Google Posts to Stay Active
Google Posts let you share updates directly on your GMB listing. Use them to promote:
- Seasonal offers
- New services
- Customer testimonials
- Recent project highlights
Post once a week to keep your listing fresh and relevant in Google’s eyes.
Step 6: Monitor Performance and Adjust
Use GMB Insights to track:
- How many people view your listing
- What search terms they use to find you
- How many calls, website clicks, and direction requests you receive
Pair this with Sentrategy’s sentiment monitoring, which shows how your online reputation compares to competitors. You’ll know exactly how your brand is performing in your local market—and what changes to make for better engagement and visibility.
How We Can Help
Sentrategy gives construction companies more than just visibility—it gives them clarity. By analyzing real-time sentiment from your competitors’ customers, our AI shows you where your strengths lie, what your market expects, and how to turn your Google My Business profile into a competitive weapon. If you’re ready to rank higher, convert more leads, and build smarter, Sentrategy is your blueprint for local SEO success.